Despite how busy these five K-Pop groups and idols are, they’re all committed to working with eco-friendly brands and protecting the environment in their everyday lives. Let’s take a look.
Korea’s biggest boy band is also the ambassador for Korea’s biggest car brand, Hyundai. Since last year, they’ve been working to promote Hyundai’s new line of IONIQ electric vehicles, which have far less environmental impact than their gasoline-powered counterparts. When they first joined the endeavor, BTS shared how much they hope to see more eco-friendly electric cars on the road in their future.
— Hyundai Worldwide (@Hyundai_Global) November 25, 2020
Plus, in an interview for the brand, BTS also shared their own actions to protect the environment for future generations. RM, for example, explained that he chooses not to use plastic utensils or straws when ordering food, while Jimin revealed he recent began focusing on recycling rather than throwing away.
Plant-based meals, second-hand clothes; there are many ways to protect our future. #IONIQ is one of them.
— Hyundai Worldwide (@Hyundai_Global) November 26, 2020
2. Red Velvet
Red Velvet’s members were recently appointed South Korea’s public relations ambassadors for the National Climate Council, which strives to reduce climate change and air pollution. Joining them on their “Blue Sky Day” and “Clean Air For All” campaigns, the group recorded an informational video to let everyone know about the risks of rising pollution. The short film also showed off several ways people can reduce their environmental impact through simply daily tasks.
Recently, BLACKPINK spoke up about the dangers of climate change and the need for action through COP26, the United Nations climate change conference. All four members were appointed COP26 advocates by none other than the Prime Minister of the United Kingdom, Boris Johnson.
"Climate change is the most important issue of our time, and the stakes could not be higher"
A personal thank you from #COP26 President @AlokSharma_RDG to @BLACKPINK, for speaking up on the urgent need for #ClimateAction #TogetherForOurPlanet 🌏#BLACKPINK | @ygofficialblink pic.twitter.com/Q2Ljq59DN6
— COP26 (@COP26) April 7, 2021
Earlier this year, BLACKPINK also became Goodwill Ambassadors for the UN Climate Change project. The U.K. Prime Minister sent them a personal thank you for their “Climate Action in Your Area” video series, which has a combined total of over 6 million views to date. In the videos, BLACKPINK can be seen inspiring their fans to understand the importance of climate change advocacy and join initiatives to make a change.
Former I.O.I member turned successful soloist Chungha has spoken up about environmental protection several times of late. During a radio show appearance, she talked about how plastic waste is a big issue in South Korea. On top of that, Chungha decided to use eco-friendly materials in the production of her new studio album, Querencia, acknowledging the heavy carbon footprint of K-Pop album production.
She even considered eliminating photocard lamination from her production line, changing her mind only because she knows photocard durability is important to fans.
5. Nayeon (TWICE)
Most recently, TWICE’s Nayeon has decided to cut all plastic use out of her daily life. In her latest vlog, Nayeon revealed that she recently learned about the effects plastic use has on the planet and on our bodies. As such, she’s decided to do her best to keep plastics out of her daily routine—even if that means avoiding ordering takeout food.
I’ve decided to stop ordering food, so I’m thinking about what to eat for dinner now. I heard that plastic containers are really bad for you and the environment.