BTS were recently announced as the new House Ambassadors for the internationally renowned luxury brand Louis Vuitton. The brand updated its social media accounts by releasing photos from a new BTS photoshoot, celebrating the news.
#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. pic.twitter.com/WzRHWb3piB
— Louis Vuitton (@LouisVuitton) April 23, 2021
While the boys are handsome as ever, ARMYs have been noticing that they looked especially pale. One ARMY, in particular, took it into their own hands and re-edited the photos, attempting to restore BTS’s natural complexions.
Venus (@realbtsjhope on Twitter) went through all of the photos released so far, editing each member’s individual photos.
Venus’ edits compared to the originally released photos by Louis Vuitton look drastically different. Even after so much editing, BTS now look more like themselves after being unwhitewashed.
Some have suggested that BTS’s skin tones were not necessarily lightened. Instead, the original photos have a filter on the entire picture, similar to the aesthetic filters provided on social media apps. Nonetheless, many are unhappy with the editing choice.
Considering that this a historic moment for representation in that a group of Asian men have become the House Ambassadors for a huge global brand such as Louis Vuitton, it is saddening to see might be yet another case of whitewashing. This is especially disheartening since idols are victims of over-editing all of the time already to fit unrealistic beauty standards.
Check out Venus’ post below:
just did the lords work i unwhitened those pics🤝 pic.twitter.com/hQv1XIBKfx
— venus ⁷☾ ¹⁰⁹ (@realbtsjhope) April 24, 2021