When BTS announced the merch they were selling for their “Butter” promotions, fans already had their eyes on which of the one-of-a-kind items they’d snatch up. As soon as everything went on sale, there were a few items that sold out far quicker than even fans imagined.
When eager ARMYs logged onto the Weverse Shop to get their hands on the goods, the clothing, accessories, and butter cookies all sold out in less than five minutes.
Although the speed took fans by surprise, it was even more shocking to find out the order in which they sold out—and how fast.
Butter Cookies, Cardigan, T-shirt and Pouch Sold Out in less than 5min on Weverse Shop! 🤯
— 방탄소년단 Publicity™⁷🧈 (@BTSPublicity) May 24, 2021
The butter cookies, priced around $18 USD, sold out in less than a minute after the merch was released.
One ARMY even shared how quickly their attempts to buy the cookies turned out unsuccessful. Despite putting it in their cart and getting ready to check out, they were all gone at the minute mark.
Another minute later, the cardigan became the next item to sell out, which had special photo cards.
Butter Merch Update:
The cookies sold out at 1.01pm,
Cardigan at 1.02pm
The rest all secured (except 1 keyring)
— 맨디 mandy⁷🧈(turn on my notifs pls! 🙇 ) (@alligatorloft) May 24, 2021
The buttery snack sold out so quickly that they were all gone before Weverse Shop could tweet that the pre-order was happening. In those four minutes, ARMYs didn’t hesitate to snatch them up.
#BTS Digital Single Butter official merch for pre-order
From daily essentials such as masks, to fashion items,
enjoy the rich taste of Butter🧈 in your daily life.
Available on #WeverseShop now!
— Weverse Shop (@weverseshop) May 24, 2021
Since HYBE always comes through with high-quality items, many are looking forward to how good the cookies will taste.