SM Entertainment recently launched their SM Museum—an extensive exhibit that celebrates the history of their agency and artists through interactive booths, music videos, and photo books.
It even touched some heartstrings after fans found Jessica Jung in some of the official merchandise despite having left Girls’ Generation.
This apparently wasn’t the case for former TVXQ! members Jaejoong, Junsu, and Yoochun.
According to numerous fan accounts, SM Entertainment did not include group mannequins for the group between 2005-2010, the time where they promoted with five members.
Instead, scattered seemingly at random throughout the museum were five small photos of the original lineup.
Cr jjyukihito0126 pic.twitter.com/eNMZ77Q68K
— 東方神起 💖윤재 CASSIE 💞 (@CristalJinguji) May 6, 2018
SM Entertainment only carries merchandise for their promotions from 2010 onwards with the remaining two members.
Fans couldn’t help but vent their frustration online as they felt that this move didn’t properly celebrate TVXQ!’s “golden days” and provides only a narrative as SM Entertainment would like to see it.
my friends went to smtown museum earlier (since my other friend went to audition for sment) lmao it's funny how sm basically deleted all of tvxq's albums circa 2005-2010
— parsley (@rnarceIine) May 5, 2018
wow sm really cut out jyj’s whole existence in tvxq’s section at the sm museum djdjjsksld fuck y’all
— mabison (@kohojunq) May 6, 2018
I love how SM Ent. had no choice but to add JYJ on their museum for TVXQ. They tried to skipped TVXQ OT5 years at first but they just made it looked like HoMin were jobless from 2005-2010 just to not give JYJ free promo 😂😂😂 pic.twitter.com/RQgr8SZ9Ga
— JYJ ❤ 김한빈 ❤ iKON (@JYJiKON) May 7, 2018
Fans also felt that the inclusion of Jessica Jung (who also left SM Entertainment) was adding insult to injury as it showed preferential treatment to SONE’s and the memory of Girls’ Generation.
Some fans are hating SM Entertainment for being fair with Girls' Generation and SONE but not to EXO and TVXQ in SMTOWN Museum.
— Ms. K (@doocevierge) May 7, 2018
TVXQ’s history with SM Entertainment, along with other artists, continues to be featured at the museum located on the third floor of the COEX Artium in Seoul, South Korea.